Organisation
Mission & vision
Mission
Panorama Mesdag Museum makes the legacy of Hendrik Willem Mesdag and Sientje Mesdag-van Houten accessible to the broadest possible audience in order to be able to continue amazing, inspiring and enriching generations.
The museum fulfils this mission by:
- Preserving, presenting and offering an optimal experience of Hendrik Willem Mesdag's legacy.
- Organising exhibitions based on Dutch and international art from Mesdag's era, panoramas in context, beach life and everyday life.
- Pursuing museum innovation by fulfilling a distinctive role in the museum landscape.
- Seeking an open dialogue with a broad audience.
- Unlocking knowledge about the cultural and historical context of the Mesdag panorama and the panorama phenomenon.
- Generating visibility with an appealing, astonishing offering in collaboration with external partners.
- Responding to current developments, thereby remaining socially relevant.
Vision
Museum Panorama Mesdag amazes, inspires and astonishes as a unique cultural and historical phenomenon with an appealing offering for a broad audience.
The museum amazes by presenting Hendrik Willem Mesdag and Sientje Mesdag-van Houten’s unique collection, with the magical illusion of the Scheveningen Panorama as the artistic highlight.
The museum inspires by presenting meaningful contemporary exhibitions that align with Hendrik Willem Mesdag’s ideas.
The museum astonishes with its unique offering through new forms of approach, public outreach and presentation forms that are collaborative, interactive, socially involved and relevant.
